What is SEO? | Know Basics of SEO | Digital Marketing

Learn SEO in a Simple Way

SEO is a part of the Digital Marketing world. It stands for Search Engine Optimization which means in the search engine (like Google, Bing, Yahoo, etc.) the results show about websites.

In SEO, we fight with our services competitors that how a can website show on the first page (or in the Top 10 results) in Google Search Engine Result Pages.

Search Engine Result Page (SERP) means whenever people ask queries or phrases in Google then the Top 10 results (websites) will show you.

So we have to make efforts to come to the first position in the Google search engine results by using SEO techniques on specific Keywords.

The keyword is a phrase or query that the user type in a search engine and then the results will show. there are two techniques Page and On-Page SEO techniques.

OFF Page SEO- 

In the Off-Page technique, we do activities for creating backlinks. We can do as many activities as possible. We do activities in off page: Social Bookmarking, Classified, Image Submission, Infographics, Profile creation Business Listing, etc.

ON Page - 

In the On-Page technique, we do all the work on the website using HTML tags like meta title, meta description, meta keywords, canonical tags, sitemap, and robots.text, website speed, heading tags, image optimization, keyword research, website analysis, Alt tags, etc.

* Both techniques are important for improving the ranking of the website in search engine results.

We can Create Good Quality Backlinks by the following Top Activities in OFF Page SEO techniques :

Social Bookmarking - 

It plays a vital role in SEO to increase traffic on your website. It helps to create more brand awareness. It is the way where the website is easily indexed.

If we do submissions on high PA and DA social bookmarking sites then we can get good quality backlinks and generate relevant traffic. What do we do in Social Bookmarking?

First of all the content should be unique whatever we are submitting relevant to our services.

There are many social bookmarking websites where we can get good-quality backlinks. In submission time, the website required some text fields like URL, Title, Description, Image, and Tags.

Here are the following Social Bookmarking websites:

• www.scoop.it
• www.tumblr.com
• www.reddit.com
• www.folkd.com
• www.plurk.com

Classified - 

It helps to promote your business without investing money. Classified really works for startups, small businesses, and individual companies to increase their revenue online.

The main benefit of it is that classified websites will help you increase your traffic which is important from an SEO point of view.

So you can do classified ads totally free and it increases the brand value of your services.

Whenever you create a backlink you should prepare some points like a Title, Description, image, and some basic details of the company like an address. You can do submission of high PA(Page Authority), DA (Domain Authority), and PA (Page Rank) websites for your product.

Here are the following Classified websites:

• www.locanto.net
• www.justlanded.com
• www.adlandpro.com
• www.freebestads.com
• www.freead1.net 

Image Submission - 

It is an important activity in off-page SEO for getting much traffic on your website. Many times we hear that Content is king but images play an important role in telling people exactly what you want to say.

Image submission can help you to get quality backlinks and improve website rank in Google search results and also domain authority.

So when you do an image submission activity then, first of all, you have to do some simple steps before submission, you will give your good quality Image, targeted URL, Keywords regarding your service, Title, and Description then submit.

Here are high DA and PA Image Submission Websites:

• www.tumblr.com
• www.flickr.com
• www.facebook.com
• www.twitter.com
• www.reddit.com